Egypts economic problems dont seem to have hurt the food business. The field has grown a lot, which you can see by how many more domestic and foreign brands are in the market. With an annualized revenue of $22 billion and a growth rate of 16.8%, this field is the second fastest-growing in the country, after IT and telecom.
Even though there are more of them generally, most of them arent being used to their full potential, dont have enough supplies, and are hard for suppliers to get to. Because of this, restaurants often buy things from stores at higher prices and choose lower-quality foods to make up for the high cost of food.
And this is why its hard for smaller businesses to compete with their bigger rivals.
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